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“I started tweeting for purely commercial reasons. I realized that when I did a television show to promote a book or record, and that television show had an audience of, say, four million people, about four hundred of them rushed out to buy the book or record. I figured if I had a Twitter audience of, say, four hundred thousand—an audience that was tuned into me—and I promoted a book, then four hundred thousand of them would rush out and buy my book. Instead, forty of them rushed out to buy my book.”

Steve Martin (2,540,574 followers)