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Tag: wally olins

no logo my ego

dove

 

“ For one thing, the suggestion that true popular power lies in choosing between Mars Bars and Fry’s Chocolate Cream bars suggests a certain decline in the democratic ideal from the days of Thomas Jefferson, not to speak of the Athenian city-state. Freedom now lies in deciding which particular set of grubby little deceptions to resist. ”

—Emily Dickinson

— Terry Eagleton, in his madly mad review of On Brand by Wally Olins

This is a nice logo, a peaceful clean logo. Is it really evil? Am I my soap? And what is a Fry’s Chocolate Cream Bar? Terry must be British. Twix, Milky Way, Kit Kat, Snickers. That’s what I’m talking about. Hey, speaking of logos, that was wack what Snickers did with their logo. Changing up the words . . . that was like the American Revolution or something. What do you mean I am not free?

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